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It strikes us that agencies currently have a multitude of problems that could be solved by what management consultancies have traditionally called structured thinking.
We believe the biggest advantage of learning structured thinking is the creative solutions it leads to.
Picking apart a business problem using the scientific method, forming hypothesis that can be tested and helping teams of Planners and Creatives work together harmoniously on a brief, because they can both see logically how the thinking is structured.
Importantly the client can see the internal logic of the creative output in a pitch.
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Tag Archives: MECE
Me See – MECE – Do you?
What is MECE (pronounced, me see)? And how does it help consultants solve problems? And how could it help agencies win more pitches? MECE stands for Mutually Exclusive and Collectively Exhaustive. It is a method that is a key teaching in our … Continue reading