Category Archives: Uncategorized

AN IMPORTANT & BADLY DESIGNED SURVEY There’s a massive survey being done in three countries that’s trying to act as a bellwether for people’s views on Coronavirus priorities.  I genuinely hope it isn’t influencing any decisions but I know in my … Continue reading →

Apparently the world will never be the same again.  Experts and average Joes keep telling us so.  And only a handful of iconoclasts (or sociopaths depending on where you stand) are countering this narrative by saying death count from the current pandemic … Continue reading →

In an environment of general anxiety, concern about the future, and morbid fascination with charts that show relentlessly rising illness and death, I want to give a view about what we can and can’t take out of the early stages … Continue reading →

Here’s a bit of modern received wisdom: in a loud world with all kinds of competing, shouting voices you need to be bold and polarised to get any attention.  Lots of people say this as if it’s a fact.  But is it … Continue reading →

Experimenting Good; Copying Amazon & Google Bad Running constant experiments is an excellent way to navigate through a complex uncertain world.  It helps keep things fresh, helps you be daring and grow, and can take out a whole heap of … Continue reading →

How would you play baseball differently if the cost of swinging and missing was tiny, i.e. 100 strikes and you’re out, not 3?  My guess is you’d change style and swing more aggressively, more often, because the odds of you … Continue reading →

Behavioural Economics (BE) dominates the strategic thinking in many agencies today. Hardly surprising, as BE focuses on human behaviour being non-rational / emotional. Much of modern advertising focuses solely on eliciting emotional responses via brand advertising over product features and benefits. Perhaps … Continue reading →

 A guest blog from Steve Hacking CEO at Kardelen THE GIANT RETURNS ON GETTING A BIT BETTER Bad Ideas Designed To Stop People Thriving: #1, The Learning Curve Think about developing a skill, and you think of a learning curve. … Continue reading →

(This is a guest blog from Steve Hacking CEO at Kardelen Training) Here’s an obvious improvement, and a clear cause of that improvement. The stimulus of the espresso really caused an improvement in the javelin throw. More evidence for the performance … Continue reading →