Tag Archives: systems thinking

The 9 most populars arguments for setting KPIs deconstructed

This is an updated blog post from June 2013.  I love it so much for its clarity. I thought it well worth an update for 2015. I actually have a really fond memory of meeting an MD in 2013 and … Continue reading

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An alien perspective on client / agency relationships part 2 of 2

continued from part 1 here… The Alien recaps what I said, “How could Marketing Directors and agencies get on better and how could relationships last longer?” “Er huh.” I nod back at him “And you want to know why so … Continue reading

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The 9 most popular arguments for using targets deconstructed.

  This is an updated blog post from June 2013.  I have had to take links out that were broken but I love it so much for its clarity. I have a fond memory of meeting an MD and she … Continue reading

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Do you pretend to do pretend work?

This is a guest blog from www.thinkpurpose.com – it is an amazing site with a focus on systems thinking, I think have nearly read ever post on it. I have blogged about systems thinking before and what agencies could learn … Continue reading

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