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Too often today we see new business people running around like blue arsed flies, chasing their own tails, wearing rose tinted spectacles about every single opportunity that hits their desk.
The more meetings they go on the worse it gets. The more spam that has to be mailed out to generate more unqualified opportunities that do little more that keep your hand in with PowerPoint. Spurred on often with a barrage of cliches, if at first you don't succeed and it's a numbers day, all the way up to your P45.
Most articles will look at the smartest ways of going about new business in today's competitive marketplace. Much emphasis will be on referral marketing; face to face skills (what we used to call sales skills); how to save time and money by qualifying opportunities properly and how to create solid, quantifiable client servicing programmes. So your business grows the way you'd like it to, like a flower not a sandcastle.
Your dreams, desire and expectations are yours to keep, don't let anyone take them away from you. Success is not perfection. You always have a choice. Have fun, nobody gets out alive.
Tag Archives: Sales
I am a big fan of a blog written by Bob Hoffman called the Ad Contrarian. He has a passion for calling bullshit on bullshit. How hard can it be these days to do tha? Yet he does it well … Continue reading
The word relationships is ubiquitous in the current era of marketing – way up their with words like engagement and arghhh where are the budgets going! I wonder if we are degrading what the word relationship means by over using … Continue reading
Why are sales (insert new business if you like for sales) people mainly non productive? Maybe it’s because they are thinking about themselves rather than the buyer / prospect. I wonder how hard it would be to change that? Let’s … Continue reading
When I was a kid I’d love watching Columbo. It always amazed me how someone who appeared to be such a bumbling fool, could be such a great detective. As a piece of crime fiction, Columbo is unorthodox because you … Continue reading