Tag Archives: New Business

#4 of 10 – Mistakes made in referral marketing

#4 – Fail to prepare…you know the rest, dib, dib, dib, dob, dob, dob. You have to know what you are looking for in terms of a referral. And you have to know how to ask. Nicely, would be good? … Continue reading

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#3 of 10 – Mistakes made in referral marketing

#3 –Giving bad referrals – you reap what you sow. Referrals are like gifts. Ever been given a pair of socks for your birthday? What was your reciprocal present like? Thought so! Not that you should always give to receive. … Continue reading

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#1 of 10 – Mistakes made in referral marketing

#1 – Don’t ask. Don’t get. When I meet prospective clients I ask them “Where does most of your current clients come from?” Then tend to reply “From word of mouth and referrals.” I then ask “How often do they … Continue reading

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If the top fits

One of the most memorable days of my life was a Monday. It was the Monday after the 1980 FA Cup Final. West Ham as the underdogs defeated Arsenal 1 nil and I supported West Ham. That Monday morning going … Continue reading

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Don’t be proud of being cheap.

I believe cheap flights have done good things for people, I have taken a few for sure. Although paying for every common courtesy is taking it too far, where does it stop. That’s rhetorical by the way.. The problem comes … Continue reading

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All you need is love

I took the oh so easy decision to appoint Sky as my preferred supplier of Tottenham Hotspur games because – drum roll – they’re the only people who can pipe it into my apartment. As a near monopoly, the sell … Continue reading

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