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Too often today we see new business people running around like blue arsed flies, chasing their own tails, wearing rose tinted spectacles about every single opportunity that hits their desk.
The more meetings they go on the worse it gets. The more spam that has to be mailed out to generate more unqualified opportunities that do little more that keep your hand in with PowerPoint. Spurred on often with a barrage of cliches, if at first you don't succeed and it's a numbers day, all the way up to your P45.
Most articles will look at the smartest ways of going about new business in today's competitive marketplace. Much emphasis will be on referral marketing; face to face skills (what we used to call sales skills); how to save time and money by qualifying opportunities properly and how to create solid, quantifiable client servicing programmes. So your business grows the way you'd like it to, like a flower not a sandcastle.
Your dreams, desire and expectations are yours to keep, don't let anyone take them away from you. Success is not perfection. You always have a choice. Have fun, nobody gets out alive.
Tag Archives: New Business
#4 – Fail to prepare…you know the rest, dib, dib, dib, dob, dob, dob. You have to know what you are looking for in terms of a referral. And you have to know how to ask. Nicely, would be good? … Continue reading
#3 –Giving bad referrals – you reap what you sow. Referrals are like gifts. Ever been given a pair of socks for your birthday? What was your reciprocal present like? Thought so! Not that you should always give to receive. … Continue reading
#1 – Don’t ask. Don’t get. When I meet prospective clients I ask them “Where does most of your current clients come from?” Then tend to reply “From word of mouth and referrals.” I then ask “How often do they … Continue reading
One of the most memorable days of my life was a Monday. It was the Monday after the 1980 FA Cup Final. West Ham as the underdogs defeated Arsenal 1 nil and I supported West Ham. That Monday morning going … Continue reading
I believe cheap flights have done good things for people, I have taken a few for sure. Although paying for every common courtesy is taking it too far, where does it stop. That’s rhetorical by the way.. The problem comes … Continue reading