Tag Archives: new business agency

The Pitch Result – bloody idiots!

“How could they possibly appoint that agency?” ” It makes no sense at all, I actually can’t believe it.” “Are they thick, stupid, or retarded, or all three?” “I bet they fell for all their lies about how they’d put … Continue reading

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Lead generation is like fishing

One morning a man decides to go fishing, after all it’s a perfect day for it. He packs up his things and grabs a crate of beer. He arrives at a peaceful spot on the river bank, cracks open a … Continue reading

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The 12 Laws of Karma for Agencies

1. The Great Law Do a great piece of work and the rest will follow. One good thing leads to another. 2. The Law of Creation You have to put the work in to be good at anything. Keep creating. … Continue reading

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Deming’s 14 points for management. My red pill.

“All anyone asks for is a chance to work with pride. Put a good person in a bad system and the bad system wins, no contest.” Deming I am a William Deming fan he devised amongst other things 14 points for management. And … Continue reading

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Myths of the learning curve.

This is a guest Blog from Steve Hacking Managing Director at Kardelen Partners. It is so self explanatory there is no need for a waffly intro from me. Practice.

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How To Make Better Advertising and Advertising Better

I remember a tweet, or was it a linked-in comment, from Tom Godwin who works for  Havas, who wrote the often stolen meme – “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. … Continue reading

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Poker and new business – dealing with imperfect information

I think new business can be split up into stages like Texas Hold ’em poker.  However the main reason I like the analogy is because in business like poker you are dealing with imperfect information.   You just don’t know … Continue reading

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Challenging the 80/20 rule for agencies.

Above is typically how  an agency’s clients are distributed.  It is a negative binomial distribution (NBD), sloping down from left to right. It is what Byron Sharp in his award-winning book How Brands Grow found to be the distribution of … Continue reading

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Do you even know how to answer a prospect truthfully?

I had one of those moments last week, what you may call an ‘a-ha’ moment. And I am still not sure if I am 100% right to be frank. I think some people in agencies literally can’t see the God’s honest … Continue reading

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The Reluctant Consultant

I love the phrase ‘The Reluctant Consultant.’ Let me explain what it means to me. To begin with we need to look at the word ‘Consultant’ – what’s one of them? It seems like everyone is a Consultant of some … Continue reading

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