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Too often today we see new business people running around like blue arsed flies, chasing their own tails, wearing rose tinted spectacles about every single opportunity that hits their desk.
The more meetings they go on the worse it gets. The more spam that has to be mailed out to generate more unqualified opportunities that do little more that keep your hand in with PowerPoint. Spurred on often with a barrage of cliches, if at first you don't succeed and it's a numbers day, all the way up to your P45.
Most articles will look at the smartest ways of going about new business in today's competitive marketplace. Much emphasis will be on referral marketing; face to face skills (what we used to call sales skills); how to save time and money by qualifying opportunities properly and how to create solid, quantifiable client servicing programmes. So your business grows the way you'd like it to, like a flower not a sandcastle.
Your dreams, desire and expectations are yours to keep, don't let anyone take them away from you. Success is not perfection. You always have a choice. Have fun, nobody gets out alive.
Tag Archives: customer service
In his latest book To Sell Is Human, Dan Pink explores the question, what does it mean to be in sales today? What is a modern sales person’s role? What will make you better at selling today? If you don’t remember … Continue reading
William Deming devised 14 points for management. He was one of the founding fathers of what is called systems thinking. He was largely rejected in America and instead made his name in Japan creating the Toyota Production System (TPS) that … Continue reading
Productivity = work + waste If you set an arbitrary numerical target you will most likely encourage ‘bad’ cheating. Most business targets are set in an arbitrary fashion. You know, lets grow by 50% or let’s meet 3 people a … Continue reading
Why did we stop doing what we were doing? *Scoops gold fish and reads aloud.* With the world of marketing being so competitive these days, surely you have noticed too. Quite frankly an over supply of agencies all competing for … Continue reading
Most agency business growth is gained from a referral in one form or another. True? Be it you’re being referred from one company to another (external) or referral within the business (internal), to work on other brands or projects within … Continue reading
#7 – Know when to ask for referrals Make time to spend time with your clients at the right time! When you do this you will be able to talk about your work with them, your business and approach the … Continue reading