Tag Archives: customer service

The A.B.C.of selling and being human. Part 1 of 2

In his latest book To Sell Is Human, Dan Pink explores the question, what does it mean to be in sales today? What is a modern sales person’s role? What will make you better at selling today? If you don’t remember … Continue reading

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Deming’s 14 points

William Deming devised 14 points for management. He was one of the founding fathers of what is called systems thinking.  He was largely rejected in America and instead made his name in Japan creating the Toyota Production System (TPS) that … Continue reading

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bad cheating and good cheating

Productivity = work + waste If you set an arbitrary numerical target you will most likely encourage ‘bad’ cheating. Most business targets are set in an arbitrary fashion. You know, lets grow by 50% or let’s meet 3 people a … Continue reading

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Scooping the goldfish

Why did we stop doing what we were doing?  *Scoops gold fish and reads aloud.* With the world of marketing being so competitive these days, surely you have noticed too. Quite frankly an over supply of agencies all competing for … Continue reading

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The maths behind referral marketing

Most agency business growth is gained from a referral in one form or another. True? Be it you’re being referred from one company to another (external) or referral within the business (internal), to work on other brands or projects within … Continue reading

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#7 of 10 – Mistakes made in referral marketing

#7 – Know when to ask for referrals Make time to spend time with your clients at the right time! When you do this you will be able to talk about your work with them, your business and approach the … Continue reading

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If the top fits

One of the most memorable days of my life was a Monday. It was the Monday after the 1980 FA Cup Final. West Ham as the underdogs defeated Arsenal 1 nil and I supported West Ham. That Monday morning going … Continue reading

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