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It strikes us that agencies currently have a multitude of problems that could be solved by what management consultancies have traditionally called structured thinking.
We believe the biggest advantage of learning structured thinking is the creative solutions it leads to.
Picking apart a business problem using the scientific method, forming hypothesis that can be tested and helping teams of Planners and Creatives work together harmoniously on a brief, because they can both see logically how the thinking is structured.
Importantly the client can see the internal logic of the creative output in a pitch.
Tag Archives: buying facilitation
This blog from Seth Godin nails a few home truths about sales people. If you harass, embarrass, or make a prospect, a real living person lest we forget, feel uncomfortable in your presence; by asking dumb questions; being ‘salesy’; presenting … Continue reading →
I sometimes worry about the amount of metaphors bounded around about doing business and selling. The most usual one is to compare business to sport, we have all done it. Compete to win. Never give up. Go for the knock … Continue reading →
I’ve always had a nagging question re sales, why do sales people (new business folk) close so few deals. Sharon Drew Morgen developer of Buying Facilitation ® explained that I (like everyone else, phew!) have been focusing on selling their … Continue reading →