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Too often today we see new business people running around like blue arsed flies, chasing their own tails, wearing rose tinted spectacles about every single opportunity that hits their desk.
The more meetings they go on the worse it gets. The more spam that has to be mailed out to generate more unqualified opportunities that do little more that keep your hand in with PowerPoint. Spurred on often with a barrage of cliches, if at first you don't succeed and it's a numbers day, all the way up to your P45.
Most articles will look at the smartest ways of going about new business in today's competitive marketplace. Much emphasis will be on referral marketing; face to face skills (what we used to call sales skills); how to save time and money by qualifying opportunities properly and how to create solid, quantifiable client servicing programmes. So your business grows the way you'd like it to, like a flower not a sandcastle.
Your dreams, desire and expectations are yours to keep, don't let anyone take them away from you. Success is not perfection. You always have a choice. Have fun, nobody gets out alive.
Category Archives: Vaguely Interesting
Have you ever had a well planned out idea? One where you feel organised and in charge from the very beginning? Well, here’s mine. I recently bought Bob Hoffman’s book ‘Marketers are from Mars Consumers are from New Jersey‘. Buy … Continue reading
‘The latest episode of Radio 4’s Infinite Monkey Cage (IMC) is about deception. Click here It is 30 minutes well spent in my opinion. Naturally as the topic is deception they look at advertising. In particular they look at subliminal persuasion in … Continue reading
My wife said to me the other day, “Why do you and your mates always say that?” “Dunno, just do.” I said. Then I remembered it was from a TV ad. It got me thinking the amount of TV ads … Continue reading
The Whole Picture 2012 I really like the new ad for The Guardian. It’s funny. It makes a good point. It does it well even at 2 mins long. And it will win awards I expect. Points of View 1986 … Continue reading