Category Archives: Vaguely Interesting

You don’t like it, tough, go to another universe.

  Have you ever had a well planned out idea?  One where you feel organised and in charge from the very beginning? Well, here’s mine.  I recently bought Bob Hoffman’s book ‘Marketers are from Mars Consumers are from New Jersey‘. Buy … Continue reading

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Advertising – how did it cope without neuroscience?

  ‘The latest episode of Radio 4’s Infinite Monkey Cage (IMC) is about deception. Click here It is 30 minutes well spent in my opinion. Naturally as the topic is deception they look at advertising. In particular they look at subliminal persuasion in … Continue reading

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Do you know what bothers me? TV ads.

My wife said to me the other day, “Why do you and your mates always say that?” “Dunno, just do.” I said.  Then I remembered it was from a TV ad. It got me thinking the amount of TV ads … Continue reading

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The Guardian ad 2012 v 1986

The Whole Picture 2012 I really like the new ad for The Guardian. It’s funny. It makes a good point. It does it well even at 2 mins long.  And it will win awards I expect. Points of View 1986 … Continue reading

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Outdoor drives digital.

This is for an up and coming film called Limitless, starring Bradley Cooper and Robert De Niro. Interestingly I saw an ad for ‘Clear Pill’  the drug that the film revolves around on the tube earlier today. The ad even … Continue reading

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