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It strikes us that agencies currently have a multitude of problems that could be solved by what management consultancies have traditionally called structured thinking.
We believe the biggest advantage of learning structured thinking is the creative solutions it leads to.
Picking apart a business problem using the scientific method, forming hypothesis that can be tested and helping teams of Planners and Creatives work together harmoniously on a brief, because they can both see logically how the thinking is structured.
Importantly the client can see the internal logic of the creative output in a pitch.
Category Archives: Vaguely Interesting
Have you ever had a well planned out idea? One where you feel organised and in charge from the very beginning? Well, here’s mine. I recently bought Bob Hoffman’s book ‘Marketers are from Mars Consumers are from New Jersey‘. Buy … Continue reading
‘The latest episode of Radio 4’s Infinite Monkey Cage (IMC) is about deception. Click here It is 30 minutes well spent in my opinion. Naturally as the topic is deception they look at advertising. In particular they look at subliminal persuasion in … Continue reading
My wife said to me the other day, “Why do you and your mates always say that?” “Dunno, just do.” I said. Then I remembered it was from a TV ad. It got me thinking the amount of TV ads … Continue reading
The Whole Picture 2012 I really like the new ad for The Guardian. It’s funny. It makes a good point. It does it well even at 2 mins long. And it will win awards I expect. Points of View 1986 … Continue reading