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It strikes us that agencies currently have a multitude of problems that could be solved by what management consultancies have traditionally called structured thinking.
We believe the biggest advantage of learning structured thinking is the creative solutions it leads to.
Picking apart a business problem using the scientific method, forming hypothesis that can be tested and helping teams of Planners and Creatives work together harmoniously on a brief, because they can both see logically how the thinking is structured.
Importantly the client can see the internal logic of the creative output in a pitch.
Category Archives: Uncategorized
YOU THINK A CAUSED B, BUT HOW CAN YOU TELL? Here’s an obvious improvement, and a clear cause of that improvement. The stimulus of the espresso really caused an improvement in the javelin throw. More evidence for the performance enhancing benefits … Continue reading
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I think knowing Stephen Covey’s 7 Habits of Effective People are still useful to know today. I sometimes feel that people who read this and nothing else think they’ll become master of the universe over night, but hey it’s still … Continue reading
This is a response to an article I recently read in PR Week – see here My point is you’ll never understand selling unless you understand buying. How people buy (creative services) is where you should take the majority of … Continue reading
Albert Ellis the world-famous psychologist coined the phrase ‘musturbation’. And I reckon many agency people are regularly doing just that at their desks today. Musturbation causes myopia and in severe cases blindness although it can be cured. Musturbation, according to … Continue reading
Dr. – Do come in and take a seat? Patient – Thanks Dr. – So how can I help you today? Patient – Well I was wondering if you could tell me a bit about yourself and how you might … Continue reading
This is an updated blog post from June 2013. I love it so much for its clarity. I thought it well worth an update for 2015. I actually have a really fond memory of meeting an MD in 2013 and … Continue reading
Psychologists or Behavioural Economists as they now like to be called have used a logic task called the Wason Selection Task as a measure of people’s reasoning powers. It is one of those pesky little tests that ‘they’ use to prove we are not … Continue reading
I recently met up with an agency head. We’d met before, when he was looking for help with lead generation. Alas we didn’t win his business then. All water under the bridge. However, he did tell me what had happened … Continue reading