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It strikes us that agencies currently have a multitude of problems that could be solved by what management consultancies have traditionally called structured thinking.
We believe the biggest advantage of learning structured thinking is the creative solutions it leads to.
Picking apart a business problem using the scientific method, forming hypothesis that can be tested and helping teams of Planners and Creatives work together harmoniously on a brief, because they can both see logically how the thinking is structured.
Importantly the client can see the internal logic of the creative output in a pitch.
Category Archives: Uncategorized
Behavioural Economics (BE) dominates the strategic thinking in many agencies today. Hardly surprising, as BE focuses on human behaviour being non-rational / emotional. Much of modern advertising focuses solely on eliciting emotional responses via brand advertising over product features and benefits. Perhaps … Continue reading
What is MECE (pronounced, me see)? And how does it help consultants solve problems? And how could it help agencies win more pitches? MECE stands for Mutually Exclusive and Collectively Exhaustive. It is a method that is a key teaching in our … Continue reading
A guest blog from Steve Hacking CEO at Kardelen THE GIANT RETURNS ON GETTING A BIT BETTER Bad Ideas Designed To Stop People Thriving: #1, The Learning Curve Think about developing a skill, and you think of a learning curve. … Continue reading
(This is a guest blog from Steve Hacking CEO at Kardelen Training) Here’s an obvious improvement, and a clear cause of that improvement. The stimulus of the espresso really caused an improvement in the javelin throw. More evidence for the performance … Continue reading