Category Archives: Uncategorized

Payment by results and cheating

The above is narrated by John Seddon the CEO of Vanguard Consulting, which takes some of its ideas from William Deming, who is one of the earlier so-called ‘system thinkers’. The above is referring to the public sector, however I think it … Continue reading

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How To Make Better Advertising and Advertising Better

I remember a tweet, or was it a linked-in comment, from Tom Godwin who works for  Havas, who wrote the often stolen meme – “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. … Continue reading

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An alternative lead thermometer – what are we dealing with?

What determines if a new business lead is great, average, or poor? In my last post I talked about how poker is an interesting game to understand for business people because it deals with imperfect information. And how in poker … Continue reading

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Poker and new business – dealing with imperfect information

I think new business can be split up into stages like Texas Hold ’em poker.  However the main reason I like the analogy is because in business like poker you are dealing with imperfect information.   You just don’t know … Continue reading

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Why don’t good ideas get done?

This is a guest blog, well two info-graphics from Steve Hacking who is the CEO of Kardelen. Logic trees or critical thinking is a method to make sure what seems like a good idea is torture tested and then there … Continue reading

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Protected: Jim Powell

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7 habits of effective people – still useful

I think knowing Stephen Covey’s 7 Habits of Effective People are still useful to know today. I sometimes feel that people who read this and nothing else think they’ll become master of the universe over night, but hey it’s still … Continue reading

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You need an edge in new business.

This is a response to an article I recently read in PR Week – see here My point is you’ll never understand selling unless you understand buying.  How people buy (creative  services) is where you should take the majority of … Continue reading

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Are people musturbating in your agency? You’ll go blind.

Albert Ellis the world-famous psychologist coined the phrase ‘musturbation’. And I reckon many agency people are regularly doing just that at their desks today. Musturbation causes myopia and in severe cases blindness although it can be cured. Musturbation, according to … Continue reading

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How comes this never happens when you go see a doctor. And yet agencies….

Dr. – Do come in and take a seat? Patient – Thanks Dr. – So how can I help you today? Patient – Well I was wondering if you could tell me a bit about yourself and how you might … Continue reading

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