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Too often today we see new business people running around like blue arsed flies, chasing their own tails, wearing rose tinted spectacles about every single opportunity that hits their desk.
The more meetings they go on the worse it gets. The more spam that has to be mailed out to generate more unqualified opportunities that do little more that keep your hand in with PowerPoint. Spurred on often with a barrage of cliches, if at first you don't succeed and it's a numbers day, all the way up to your P45.
Most articles will look at the smartest ways of going about new business in today's competitive marketplace. Much emphasis will be on referral marketing; face to face skills (what we used to call sales skills); how to save time and money by qualifying opportunities properly and how to create solid, quantifiable client servicing programmes. So your business grows the way you'd like it to, like a flower not a sandcastle.
Your dreams, desire and expectations are yours to keep, don't let anyone take them away from you. Success is not perfection. You always have a choice. Have fun, nobody gets out alive.
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The above is narrated by John Seddon the CEO of Vanguard Consulting, which takes some of its ideas from William Deming, who is one of the earlier so-called ‘system thinkers’. The above is referring to the public sector, however I think it … Continue reading
I remember a tweet, or was it a linked-in comment, from Tom Godwin who works for Havas, who wrote the often stolen meme – “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. … Continue reading
What determines if a new business lead is great, average, or poor? In my last post I talked about how poker is an interesting game to understand for business people because it deals with imperfect information. And how in poker … Continue reading
I think new business can be split up into stages like Texas Hold ’em poker. However the main reason I like the analogy is because in business like poker you are dealing with imperfect information. You just don’t know … Continue reading
This is a guest blog, well two info-graphics from Steve Hacking who is the CEO of Kardelen. Logic trees or critical thinking is a method to make sure what seems like a good idea is torture tested and then there … Continue reading
There is no excerpt because this is a protected post.
I think knowing Stephen Covey’s 7 Habits of Effective People are still useful to know today. I sometimes feel that people who read this and nothing else think they’ll become master of the universe over night, but hey it’s still … Continue reading
This is a response to an article I recently read in PR Week – see here My point is you’ll never understand selling unless you understand buying. How people buy (creative services) is where you should take the majority of … Continue reading
Albert Ellis the world-famous psychologist coined the phrase ‘musturbation’. And I reckon many agency people are regularly doing just that at their desks today. Musturbation causes myopia and in severe cases blindness although it can be cured. Musturbation, according to … Continue reading
Dr. – Do come in and take a seat? Patient – Thanks Dr. – So how can I help you today? Patient – Well I was wondering if you could tell me a bit about yourself and how you might … Continue reading