Category Archives: Uncategorized

YOU THINK A CAUSED B, BUT HOW CAN YOU TELL?

YOU THINK A CAUSED B, BUT HOW CAN YOU TELL? Here’s an obvious improvement, and a clear cause of that improvement. The stimulus of the espresso really caused an improvement in the javelin throw. More evidence for the performance enhancing benefits … Continue reading

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7 habits of effective people – still useful

I think knowing Stephen Covey’s 7 Habits of Effective People are still useful to know today. I sometimes feel that people who read this and nothing else think they’ll become master of the universe over night, but hey it’s still … Continue reading

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You need an edge in new business.

This is a response to an article I recently read in PR Week – see here My point is you’ll never understand selling unless you understand buying.  How people buy (creative  services) is where you should take the majority of … Continue reading

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Are people musturbating in your agency? You’ll go blind.

Albert Ellis the world-famous psychologist coined the phrase ‘musturbation’. And I reckon many agency people are regularly doing just that at their desks today. Musturbation causes myopia and in severe cases blindness although it can be cured. Musturbation, according to … Continue reading

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How comes this never happens when you go see a doctor. And yet agencies….

Dr. – Do come in and take a seat? Patient – Thanks Dr. – So how can I help you today? Patient – Well I was wondering if you could tell me a bit about yourself and how you might … Continue reading

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The 9 most populars arguments for setting KPIs deconstructed

This is an updated blog post from June 2013.  I love it so much for its clarity. I thought it well worth an update for 2015. I actually have a really fond memory of meeting an MD in 2013 and … Continue reading

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The Wason Task and new business

Psychologists or Behavioural Economists as they now like to be called have used a logic task called the Wason Selection Task as a measure of people’s reasoning powers. It is one of those pesky little tests that ‘they’ use to prove we are not … Continue reading

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How expensive is lead generation? Stop beavering around.

I recently met up with an agency head.  We’d met before, when he was looking for help with lead generation. Alas we didn’t win his business then.  All water under the bridge. However, he did tell me what had happened … Continue reading

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Clients need agencies with happy ears.

Somewhere there is a meeting going on. Shut the front door, no way!  In a boardroom. Wow you’re so on it today Jim. What I am trying to say is that there is a meeting going on for sure,  but … Continue reading

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