Category Archives: System thinking

New Business Equity and Value – learn some poker #2

The chances of what happened above is 7%,  similar to the chance of closing a cold lead if you are a new business fish. Also a good lesson in humility. In poker there are two terms that a new player … Continue reading

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The Relationship is king. F**King annoying.

What is ‘the relationship’? Why do people use the phrase so tediously often? As tediously often as those articles that tell us it is all about people, lest we forget.  “Don’t forget it is all about people at the end … Continue reading

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New Business – Art or Science?

I am a big fan of a blog written by Bob Hoffman called the Ad Contrarian. He has a passion for calling bullshit on bullshit.  How hard can it be these days to do tha?  Yet he does it well … Continue reading

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An alien perspective on client / agency relationships part 2 of 2

continued from part 1 here… The Alien recaps what I said, “How could Marketing Directors and agencies get on better and how could relationships last longer?” “Er huh.” I nod back at him “And you want to know why so … Continue reading

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The 9 most popular arguments for using targets deconstructed.

  This is an updated blog post from June 2013.  I have had to take links out that were broken but I love it so much for its clarity. I have a fond memory of meeting an MD and she … Continue reading

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Do you pretend to do pretend work?

This is a guest blog from www.thinkpurpose.com – it is an amazing site with a focus on systems thinking, I think have nearly read ever post on it. I have blogged about systems thinking before and what agencies could learn … Continue reading

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Is positive thinking delusional? Part 1 of 3

I have recently finished a book by Oliver Burkeman called the Antidote. The subtitle to the book is ‘happiness for people who can’t stand positive thinking’. If you read only one book this year, you should be thoroughly ashamed of … Continue reading

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All systems are go! Go new business go!

Too often when the chips are down in an agency, it’s the new business function that’s singled out for a gold old kicking. Not so much a kicking,  more of a fist pumping speech from an owner or CEO and … Continue reading

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Deming’s 14 points

William Deming devised 14 points for management. He was one of the founding fathers of what is called systems thinking.  He was largely rejected in America and instead made his name in Japan creating the Toyota Production System (TPS) that … Continue reading

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bad cheating and good cheating

Productivity = work + waste If you set an arbitrary numerical target you will most likely encourage ‘bad’ cheating. Most business targets are set in an arbitrary fashion. You know, lets grow by 50% or let’s meet 3 people a … Continue reading

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