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Too often today we see new business people running around like blue arsed flies, chasing their own tails, wearing rose tinted spectacles about every single opportunity that hits their desk.
The more meetings they go on the worse it gets. The more spam that has to be mailed out to generate more unqualified opportunities that do little more that keep your hand in with PowerPoint. Spurred on often with a barrage of cliches, if at first you don't succeed and it's a numbers day, all the way up to your P45.
Most articles will look at the smartest ways of going about new business in today's competitive marketplace. Much emphasis will be on referral marketing; face to face skills (what we used to call sales skills); how to save time and money by qualifying opportunities properly and how to create solid, quantifiable client servicing programmes. So your business grows the way you'd like it to, like a flower not a sandcastle.
Your dreams, desire and expectations are yours to keep, don't let anyone take them away from you. Success is not perfection. You always have a choice. Have fun, nobody gets out alive.
Category Archives: System thinking
The chances of what happened above is 7%, similar to the chance of closing a cold lead if you are a new business fish. Also a good lesson in humility. In poker there are two terms that a new player … Continue reading
What is ‘the relationship’? Why do people use the phrase so tediously often? As tediously often as those articles that tell us it is all about people, lest we forget. “Don’t forget it is all about people at the end … Continue reading
I am a big fan of a blog written by Bob Hoffman called the Ad Contrarian. He has a passion for calling bullshit on bullshit. How hard can it be these days to do tha? Yet he does it well … Continue reading
continued from part 1 here… The Alien recaps what I said, “How could Marketing Directors and agencies get on better and how could relationships last longer?” “Er huh.” I nod back at him “And you want to know why so … Continue reading
This is an updated blog post from June 2013. I have had to take links out that were broken but I love it so much for its clarity. I have a fond memory of meeting an MD and she … Continue reading
This is a guest blog from www.thinkpurpose.com – it is an amazing site with a focus on systems thinking, I think have nearly read ever post on it. I have blogged about systems thinking before and what agencies could learn … Continue reading
I have recently finished a book by Oliver Burkeman called the Antidote. The subtitle to the book is ‘happiness for people who can’t stand positive thinking’. If you read only one book this year, you should be thoroughly ashamed of … Continue reading
Too often when the chips are down in an agency, it’s the new business function that’s singled out for a gold old kicking. Not so much a kicking, more of a fist pumping speech from an owner or CEO and … Continue reading
William Deming devised 14 points for management. He was one of the founding fathers of what is called systems thinking. He was largely rejected in America and instead made his name in Japan creating the Toyota Production System (TPS) that … Continue reading