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It strikes us that agencies currently have a multitude of problems that could be solved by what management consultancies have traditionally called structured thinking.
We believe the biggest advantage of learning structured thinking is the creative solutions it leads to.
Picking apart a business problem using the scientific method, forming hypothesis that can be tested and helping teams of Planners and Creatives work together harmoniously on a brief, because they can both see logically how the thinking is structured.
Importantly the client can see the internal logic of the creative output in a pitch.
Category Archives: System thinking
Death of the salesman? It is amazing the amount of things you can buy today without meeting a sales rep / new business person. I bought conveyancing online and it was great and it was dead cheap. I bought it … Continue reading
Column Thinking – is a lead qualifying tool. A way of thinking really, to determine whether you are likely to win a piece of new business or not. You’re attempting to imagine what the buyer is most likely doing behind … Continue reading
This is an updated blog post from June 2013. I love it so much for its clarity. I thought it well worth an update for 2015. I actually have a really fond memory of meeting an MD in 2013 and … Continue reading
Psychologists or Behavioural Economists as they now like to be called have used a logic task called the Wason Selection Task as a measure of people’s reasoning powers. It is one of those pesky little tests that ‘they’ use to prove we are not … Continue reading
The chances of what happened above is 7%, similar to the chance of closing a cold lead if you are a new business fish. Also a good lesson in humility. In poker there are two terms that a new player … Continue reading
What is ‘the relationship’? Why do people use the phrase so tediously often? As tediously often as those articles that tell us it is all about people, lest we forget. “Don’t forget it is all about people at the end … Continue reading
I am a big fan of a blog written by Bob Hoffman called the Ad Contrarian. He has a passion for calling bullshit on bullshit. How hard can it be these days to do tha? Yet he does it well … Continue reading
continued from part 1 here… The Alien recaps what I said, “How could Marketing Directors and agencies get on better and how could relationships last longer?” “Er huh.” I nod back at him “And you want to know why so … Continue reading
This is an updated blog post from June 2013. I have had to take links out that were broken but I love it so much for its clarity. I have a fond memory of meeting an MD and she … Continue reading