Category Archives: myth busts

You need an edge in new business.

This is a response to an article I recently read in PR Week – see here My point is you’ll never understand selling unless you understand buying.  How people buy (creative  services) is where you should take the majority of … Continue reading

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Who cares about free will?

Noam Chomsky asked a question on free will. This blog post is my response to Tom Rhodes who responded to a short piece I wrote in Marketing. Here is Tom’s response. My initial article – Why Marketers should beware the rise of Neuro-B*llocks in … Continue reading

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Myth Busting #4

Not sure if this is really a myth, it’s more of something I hear way too often. That people are more stupid than they used to be. Bullshit! I can see how tempting it is to say that but older generation have … Continue reading

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Myth Busting #3

This is one of my favourites bit of bunkum. I particular like it because an amateur took down the establishment. And that establishment was American new-age psychology and if ever there was a world of bullshit that is it.  This post is … Continue reading

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