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Too often today we see new business people running around like blue arsed flies, chasing their own tails, wearing rose tinted spectacles about every single opportunity that hits their desk.
The more meetings they go on the worse it gets. The more spam that has to be mailed out to generate more unqualified opportunities that do little more that keep your hand in with PowerPoint. Spurred on often with a barrage of cliches, if at first you don't succeed and it's a numbers day, all the way up to your P45.
Most articles will look at the smartest ways of going about new business in today's competitive marketplace. Much emphasis will be on referral marketing; face to face skills (what we used to call sales skills); how to save time and money by qualifying opportunities properly and how to create solid, quantifiable client servicing programmes. So your business grows the way you'd like it to, like a flower not a sandcastle.
Your dreams, desire and expectations are yours to keep, don't let anyone take them away from you. Success is not perfection. You always have a choice. Have fun, nobody gets out alive.
Category Archives: Mistakes in referral marketing
#4 – Fail to prepare…you know the rest, dib, dib, dib, dob, dob, dob. You have to know what you are looking for in terms of a referral. And you have to know how to ask. Nicely, would be good? … Continue reading
#3 –Giving bad referrals – you reap what you sow. Referrals are like gifts. Ever been given a pair of socks for your birthday? What was your reciprocal present like? Thought so! Not that you should always give to receive. … Continue reading
#2 – Ask not what your client can do for you, but what you can do for your client. One easy way to start up a referral relationship with your client is to help them with introductions first. Before you … Continue reading