Category Archives: Mistakes in referral marketing

#4 of 10 – Mistakes made in referral marketing

#4 – Fail to prepare…you know the rest, dib, dib, dib, dob, dob, dob. You have to know what you are looking for in terms of a referral. And you have to know how to ask. Nicely, would be good? … Continue reading

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#3 of 10 – Mistakes made in referral marketing

#3 –Giving bad referrals – you reap what you sow. Referrals are like gifts. Ever been given a pair of socks for your birthday? What was your reciprocal present like? Thought so! Not that you should always give to receive. … Continue reading

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#2 of 10 – Mistakes made in referral marketing

#2 – Ask not what your client can do for you, but what you can do for your client. One easy way to start up a referral relationship with your client is to help them with introductions first.  Before you … Continue reading

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#1 of 10 – Mistakes made in referral marketing

#1 – Don’t ask. Don’t get. When I meet prospective clients I ask them “Where does most of your current clients come from?” Then tend to reply “From word of mouth and referrals.” I then ask “How often do they … Continue reading

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