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Too often today we see new business people running around like blue arsed flies, chasing their own tails, wearing rose tinted spectacles about every single opportunity that hits their desk.
The more meetings they go on the worse it gets. The more spam that has to be mailed out to generate more unqualified opportunities that do little more that keep your hand in with PowerPoint. Spurred on often with a barrage of cliches, if at first you don't succeed and it's a numbers day, all the way up to your P45.
Most articles will look at the smartest ways of going about new business in today's competitive marketplace. Much emphasis will be on referral marketing; face to face skills (what we used to call sales skills); how to save time and money by qualifying opportunities properly and how to create solid, quantifiable client servicing programmes. So your business grows the way you'd like it to, like a flower not a sandcastle.
Your dreams, desire and expectations are yours to keep, don't let anyone take them away from you. Success is not perfection. You always have a choice. Have fun, nobody gets out alive.
Category Archives: Marketing
I believe that brands should put in their ads what ever they want, yes literally. I know some may say what about racist or misogynistic ads or ads that lie. Well I think we’ll cope. If brands want to make … Continue reading
What is ‘the relationship’? Why do people use the phrase so tediously often? As tediously often as those articles that tell us it is all about people, lest we forget. “Don’t forget it is all about people at the end … Continue reading
continued from part 1 here… The Alien recaps what I said, “How could Marketing Directors and agencies get on better and how could relationships last longer?” “Er huh.” I nod back at him “And you want to know why so … Continue reading
In stand up comedy there are put downs and lines that a comic uses that are often refered to as stock. Nobody really knows for 100% who came up with them. And really anyone can use them, even you. They … Continue reading
Why are sales (insert new business if you like for sales) people mainly non productive? Maybe it’s because they are thinking about themselves rather than the buyer / prospect. I wonder how hard it would be to change that? Let’s … Continue reading
Have you ever noticed like me that whilst in the company of a group of business owners that regardless of what their company offers their sales pitch has a similar patter? This is because most people are using the tried … Continue reading
This a guest post from Sonja Jefferson who runs a company called Valuable Content based in Bristol. When I read her blog yesterday, I thought instantly she really practices what she preaches. And I could learn a lot from her. … Continue reading
One of the most memorable days of my life was a Monday. It was the Monday after the 1980 FA Cup Final. West Ham as the underdogs defeated Arsenal 1 nil and I supported West Ham. That Monday morning going … Continue reading
Saturday was National Procrastination Day, a French invention, so I thought I’d wait until today to write about Campaign’s School Report published on the 18th of March. My question is why do agencies give themselves a different score to that … Continue reading