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It strikes us that agencies currently have a multitude of problems that could be solved by what management consultancies have traditionally called structured thinking.
We believe the biggest advantage of learning structured thinking is the creative solutions it leads to.
Picking apart a business problem using the scientific method, forming hypothesis that can be tested and helping teams of Planners and Creatives work together harmoniously on a brief, because they can both see logically how the thinking is structured.
Importantly the client can see the internal logic of the creative output in a pitch.
Category Archives: Marketing
Death of the salesman? It is amazing the amount of things you can buy today without meeting a sales rep / new business person. I bought conveyancing online and it was great and it was dead cheap. I bought it … Continue reading
To Pitch or Not to Pitch published in The Drum – misses a key piece of evidence on whether an agency should pitch or not. Maybe your own evidence will confirm this. Of course what an agency is (should be) really deciding … Continue reading
Have you ever had a well planned out idea? One where you feel organised and in charge from the very beginning? Well, here’s mine. I recently bought Bob Hoffman’s book ‘Marketers are from Mars Consumers are from New Jersey‘. Buy … Continue reading
Marketing recently ran a piece titled ‘Marketers must tap into the human brain here’. This is my response that was recently published in Marketing. Don’t tell me that marketers have only just discovered we must tap into the human brain? … Continue reading
The chances of what happened above is 7%, similar to the chance of closing a cold lead if you are a new business fish. Also a good lesson in humility. In poker there are two terms that a new player … Continue reading
I believe that brands should put in their ads what ever they want, yes literally. I know some may say what about racist or misogynistic ads or ads that lie. Well I think we’ll cope. If brands want to make … Continue reading
What is ‘the relationship’? Why do people use the phrase so tediously often? As tediously often as those articles that tell us it is all about people, lest we forget. “Don’t forget it is all about people at the end … Continue reading
continued from part 1 here… The Alien recaps what I said, “How could Marketing Directors and agencies get on better and how could relationships last longer?” “Er huh.” I nod back at him “And you want to know why so … Continue reading