Author Archives: @talktojimmer

YOU THINK A CAUSED B, BUT HOW CAN YOU TELL?

YOU THINK A CAUSED B, BUT HOW CAN YOU TELL? Here’s an obvious improvement, and a clear cause of that improvement. The stimulus of the espresso really caused an improvement in the javelin throw. More evidence for the performance enhancing benefits … Continue reading

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The Reluctant Consultant

I love the phrase ‘The Reluctant Consultant.’ Let me explain what it means to me. To begin with we need to look at the word ‘Consultant’ – what’s one of them? It seems like everyone is a Consultant of some … Continue reading

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Protected: Jim Powell

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Do ‘they’ even need new business people?

Death of the salesman? It is amazing the amount of things you can buy today without meeting a sales rep / new business person. I bought conveyancing online and it was great and it was dead cheap.  I bought it … Continue reading

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7 habits of effective people – still useful

I think knowing Stephen Covey’s 7 Habits of Effective People are still useful to know today. I sometimes feel that people who read this and nothing else think they’ll become master of the universe over night, but hey it’s still … Continue reading

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Column Thinking v BANTs

Column Thinking – is a lead qualifying tool. A way of thinking really, to determine whether you are likely to win a piece of new business or not.   You’re attempting to imagine what the buyer is most likely doing behind … Continue reading

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You need an edge in new business.

This is a response to an article I recently read in PR Week – see here My point is you’ll never understand selling unless you understand buying.  How people buy (creative  services) is where you should take the majority of … Continue reading

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Are people musturbating in your agency? You’ll go blind.

Albert Ellis the world-famous psychologist coined the phrase ‘musturbation’. And I reckon many agency people are regularly doing just that at their desks today. Musturbation causes myopia and in severe cases blindness although it can be cured. Musturbation, according to … Continue reading

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How comes this never happens when you go see a doctor. And yet agencies….

Dr. – Do come in and take a seat? Patient – Thanks Dr. – So how can I help you today? Patient – Well I was wondering if you could tell me a bit about yourself and how you might … Continue reading

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The 9 most populars arguments for setting KPIs deconstructed

This is an updated blog post from June 2013.  I love it so much for its clarity. I thought it well worth an update for 2015. I actually have a really fond memory of meeting an MD in 2013 and … Continue reading

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