The 12 Laws of Karma for Agencies

1. The Great Law

  • Do a great piece of work and the rest will follow. One good thing leads to another.

2. The Law of Creation

  • You have to put the work in to be good at anything. Keep creating. It never stops.

3. The Law of Humility

  • Know the difference between great, good and bad work, some of your work is bad, fess up!

4. The Law of Growth

  • Be a leader not a manager. Strive to be better, others will follow. Stop pushing from the back. Have some skin in the game.

5. The Law of Responsibility

  • Take responsibility for what goes belly up. And then regularly prepare for mister cock-up, he is waiting around the corner for you to break rule 3.

6. The Law of Connection

  • Remember you’re in a team. No one person creates a piece of work. If someone refers you to a new client they are part of what happens next and next and next. You stand on the shoulders of others.

7. The Law of Focus

  • We sell or we die.

8. The Law of Giving and Hospitality

  • Don’t be a dick. It’s that easy really.

9. The Law of Here and Now

  • Yesterday’s work is fish and chip paper. Go again, it’s still nil nil really.

10. The Law of Change

  • If your competitors are doing it, stop doing it. ┬áTurn 180 degrees. If you are facing the crowd, you’re facing the wrong way.

11. The Law of Patience and Reward

  • Enjoy the ride, if you want to be good then you’re going to have to take the rough with the smooth. ┬áThe greatest rewards come when you least expect them.

12. The Law of Significance and Inspiration

  • Give your all and fail. The harder you work the luckier you’ll get.


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